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Did you know that 75 percent of all new businesses fail? If that is not bad enough, according to some reliable sources, as many as 95 percent of small business start ups end up belly up. Although the most obvious keys to business success has to do with offering an innovative product or service that is marketable, entrepreneurs must keep up with technology. Regardless of the industry you are in, today technology news provide the most reliable way to keep up with the technology that could make, or break, your business.

Unless you are selling earthworms off your front porch, or running a lemonade stand, it is impossible to reach your full potential by ignoring technologies that could enhance your business. Even if you are in the lemonade or earthworm industries, just remember that technological innovation is pervasive. If you have any doubts about that just check out any of about a zillion online articles on new technology. Sure, you will be overwhelmed, but make no mistake, after reading some recent technology articles or watching tech news videos, if you are not inspired to open up your own business then you are simply not cut out for it, anyway.

Today technology news rules the roost. If you remain abreast of the latest technological developments, and can find creative ways to integrate some of them into your business, your chance for success doubles! In fact, some of the most innovative and successful new businesses create whole new industries based upon newly developed technologies. While that is obviously risky, name a revolutionary company that became successful without taking some sort of risk?

Regardless of the amount of risk that entrepreneurs are willing to take, the point is that they are crippling themselves right from the start if they do not keep up with technology. Fortunately, with the more reputable science and tech news publications, even the busies business owners will not only find it easy to remain informed about technology, but can also learn about innovative ways to apply those technologies to their businesses.