User experience (UX) is a lot more important than you might think. Here’s what you ought to know.

It’s Connected With Functionality
UX isn’t all about aesthetics. The way something’s designed will also affect its functionality. Think about it. If a user has to spend time figuring out how to use an app or website because of the way it’s designed, then people aren’t going to be able to use it well. User experience is all about the user’s experience, after all.

If People Can Use It Easily, They’ll Probably Use It Frequently
Getting someone to your website or getting them to download your app was a big enough challenge, and if your service can deliver, that should likely be the end of it. After all, they have a problem. You have the solution. It’s as simple as that. However, if they can’t use what you’re offering, they’re going to go somewhere else. If they can intuitively use your product — if they can instinctively use your UX — then they won’t have to go somewhere else. They’ll become loyal to your brand.

Brand Loyalty Is Very, Very Profitable
Don’t underestimate the value of brand loyalty — literally. Research shows that a repeat customer spends about 67% more than a new one. In fact, building loyalty with just 5% more customers will lead to an increased average profit per customer of between 25% and 100%. And the key to building brand loyalty, you wonder? Well, if it’s millennials we’re talking about, then the key is a great product, and brand trust that builds loyalty. A recent study found that 77% of millennials felt that a great product drove brand loyalty, while 69% felt that brand trust drove loyalty.

Working with user experience design services to devise a creative, innovative UX is one of the most important things you can do in technology. If you have any questions about the importance of a strong, simple, intuitive UX, feel free to share in the comments.